Netflix Commitment Rings Aim To Stop "Netflix Infidelity" Among Couples

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Are you worried that your significant other is faking surprise at a plot twist in "House of Cards" because he or she has already watched it without telling you? You may be a victim of "binge cheating." Either that, or you're a perpetrator — the solution to "Netflix infidelity" among couples may come from, of all places, an ice cream company.....

SANTIAGO DE CHILE, CHILE - SEPTEMBER 08:  International press attend the launch of Netflix in Chile at NOI Vitacura on September 8, 2011 in Santiago de Chile, Chile. (Photo by Marcelo Hernandez/Getty Images for Netflix)
(Photo by Marcelo Hernandez/Getty Images for Netflix)

The U.K. ice cream brand Cornetto aims to combat the issue with "commitment rings," wearable tech that features near-field communication that links the rings to streaming services like Netflix, Amazon or Hulu for 6 months. Users register the rings through an app and choose what shows they want to watch together. If the rings are not close to one another, the app will block the series from being watched. Cornetto has advertised the rings with the tag line, "Love should last more than one season." The rings aren't currently for sale and will be distributed on a first-come, first-served basis online and the range of the rings also hasn't yet been determined, so it's unclear if sneaking off to your neighbor's place next door will count…