From the media side, Ashton Kutcher knows a picture of his daughter is going to get major coverage, so what better than to share a picture of her with a caption toward a cause?
"39 million people have fallen through the cracks into modern day slavery. #redsandproject" reads the photo of who we presume to be Ashton and Mila Kunis's daughter Wyatt - so, to help out Ashton, what exactly is "#redsandproject?"
With a simple search, we find that the Red Sand Project is an art based awareness campaign stemming from Molly Gochman, a New York based artist.
From Molly's website:
"Overlooked populations – refugees, immigrants, girls, and others – are most at risk of being enslaved, spending their lives being exploited for the profit of others. To recognize those who are overlooked, Red Sand Project’s sidewalk interventions invite you to take the time to find and fill a sidewalk crack with red sand and to then document your sidewalk transformation on social media using #RedSandProject."
"These interventions remind us that we can’t merely walk over the most marginalized people in our communities — those who fall through the metaphoric cracks. The simple act of placing sand in a crack or posting a photo on social media may seem inconsequential, but small actions can help raise awareness of the issues facing those who are overlooked."
Bringing the statistics to light, Molly has put together a PDF explaining the statistics of modern day slavery, and how many people are brought into slave trafficking based on false promises of good jobs or education. Check out those statistics here.
And if you'd like to get involved yourself, you can request your free Red Sand kit here.
Amy Cooper is a writer and pop culture fact nerd, and on multiple occasions has been referred to as a “Walking iPod.”