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Reese Witherspoon Joins The Lifestyle Website Trend

Gwyneth Paltrow has Goop. Blake Lively has Preserve.  Now, Reese Witherspoon has launched her own lifestyle website called Draper James.

The site, which went live on May 5th, puts a southern spin on all things home, fashion and everything in between.

Now, we know what you’re thinking…“Where did the name ‘Draper James’ come from?”  Check out the video below from the site’s “About” page explaining the name origin.  Even before we knew the story behind the name, we already thought it was better than “Goop” and “Preserve,” but afterwards, we couldn’t help but say “Awwww…” out loud.